Applying universal design that is easy to use for everyone
We apply universal design so that anyone to use our products easily.
Amorepacific Group seeks for a world where everyone can pursue beauty and health. To that end, we develop product containers of universal design that anyone can use easily, regardless of gender, age, or disability.
Products with Universal Design
In 2018, Ryo added tactile markings on the containers of 18 new products, including Hair Strengthener Shampoo, for people with visual impairment to distinguish shampoo from conditioner. mise en scène added product names in Braille on the containers of 12 new products, including Pearl Smooth & Silky Moisture Shampoo, to help blind consumers to easily tell different products apart.
mise en scène continued its universal design efforts in 2022 by including four raised ridges on the pumps of Perfect Serum shampoo to make it easy to distinguish between shampoo and conditioner.
