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Makeup Your Life

makeup your life is a campaign that offers female cancer patients struggling with sudden changes to their physical appearance due to chemotherapy the ‘knowhows to cultivate their own beauty’. It is not about merely helping them look more beautiful, but to encourage them to return to their everyday life they enjoyed before by managing their appearance through skincare and makeup.

makeup your life

makeup your life Supports Cancer Patients

Psychological Changes brought through Makeup

Female cancer patients are twice as likely to suffer from stress due to the changes in their body type, three times more likely to experience hair loss, and twice as likely to suffer from stress due to changes in their skin than healthy women. Over 35% of patients continue to suffer from such stress even 12 months after cancer surgery. According to the results of a study (titled Makeup Program’s Psychological Effects on Breast Cancer Patients, co-authored with Prof. Kim Jeong-hyeon and Prof. Park Hye-yeon at Seoul National University Bundang Hospital), which was published by breast cancer specialist Kim Seong-won, the Director of Daerim St. Mary’s Hospital, cancer patients who participated in makeup your life campaign showed positive psychological effects of a 17% decrease in stress level and a 12% decline in evasive responses to cancer.

Expanding into a Global Campaign

makeup your life campaign, which was launched in 2008 by Amorepacific Headquarters in Korea, continues its activities to contribute to customers and societies worldwide expanding into 8 regions, including China, Singapore, Vietnam, Thailand, etc.

Accumulated Achievements (2008~2019)

  • Beneficiaries
    Beneficiaries 17,719 persons
  • Volunteers
    Volunteers 7,038 persons
  • Participated Amorepacific Offices
    Participated Amorepacific Offices 8 offices

Application to join campaign

Anyone currently receiving anticancer treatments or has received treatments within the last two years can take part in the campaign. The campaign offers classes on understanding the changes to skin that occurs during anticancer treatment and on how to respond with skincare. We also hold makeup classes that consider the changes in skin conditions. The campaign takes place in May and June in the first half of every year and September to November in the second half, considering weather conditions, at hospitals nationwide. Classes are 90 minutes and you can join by submitting an online application.

Click to join the campaign

makeup your life campaign for the first half of 2020 will take place online to join the social distancing movement. The campaign offers content on makeup for when wearing masks and indoor workout tips in the post COVID-19 world as well as recipes for cancer patients or information on cancer and health. Cancer patients or their families who wish to subscribe to such content can find them on our KakaoTalk Channel (makeupyourlife) by adding the channel.

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