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History of Research on Sensitive Skin

Since the launch of ‘SOON’ in 1988, the first Korean brand for sensitive skin based on dermatological testing, we have steadily strengthened our research on sensitive skin to ensure customer safety and make the best products for sensitive skin.

Generation 0

  • The Beginning of Sensitive Skin Research
1981

Develops pH balance control technology for sensitive skin

1988
Launches SOON(순정), the first Korean brand based on dermatological testing
  • Joint research with ‘Korean Dermatological Association’(‘70s~)
  • Export to France(‘89)
1990

Adopts fragrance-free / alcohol-free / colorant-free formulas for sensitive skin

1993
Declares ‘Total Commitment Initiative for Service, Quality and Environment’

Generation 1

  • Establishment of the Foundation for Sensitive Skin Research
1995

Adopts ophthalmological testing in collaboration with university hospitals

- The beginning of ophthalmological testing for eye cosmetics
1996

Launches IOPE, Korea’s first cosmeceutical brand

1997

Starts safety evaluation in China

- The beginning of global skin safety research
2000
Research on diagnosis and examination of sensitive skin(Patent Reg. No. 1004185980000) Introduces bio-based mildness and anti-irritation research
2002-2003

Joint research on fragrance allergy with 9 university hospitals

2005-2008

Launches LANEIGE and primera products for sensitive skin

- LANEIGE Sensitive Mild line(‘05), primera Sensitive line(‘05)

Generation 2

  • Advancement of Global Sensitive Skin Research and Amorepacific’s Unique Test System
2005

Conducts research on skin characteristics and sensitivity in major cities in China

2008-2011

Launches IOPE products for sensitive skin

- IOPE Trouble line(’08) and Mild Clinic line(‘11)
2008
Research on diagnostic biomarkers based on genetic characteristics of sensitive skin (Patent Reg. No. 1015878690000) Launches ATOBARRIER, a professional brand based on pharmaceutical research
2010

Introduces test on sensitive scalp and launches specialized Ryo products for sensitive scalp

- Ryo hair loss care line for sensitive scalp
2011-2013

Conducts research on skin characteristics and sensitivity in the US, Europe, and Southeast Asia

2012
Strengthens unique sensitive skin test system using Amorepacific's exclusive panels
2012-2014

Launches AESTURA & innisfree, Mamonde, LANEIGE products for sensitive skin

- AESTURA brand(‘12), innisfree The Minimum line(‘12), Mamonde Natural Purity line(‘13), LANEIGE Waterbank line(‘14)

Generation 3

  • Advancement and Expansion of Sensitive Skin Research Based on Bio-Technology
2015-2016
Establishes Amorepacific Safety Assessment Database - Digitalization of product safety assessment to strengthen formulation for sensitive skin Research on lipid profile in sensitive skin (Patent Application No. 10-2017-0014409)
2016-2017

Launches ETUDE, illiyoon products for sensitive skin

- ETUDE True-Relief line(‘16), ETUDE Soonjung line(’17), illiyoon Ceramide-Ato line(‘17)
2017
Research on microbiome characteristics of sensitive skin (Patent Application No. 10-2020-0011253)
2018
Research on diagnosis method of sensitive skin based on gene polymorphism
2019-2020

Launches brand and products based on microbiome research, LABO·H brand and innisfree / illiyoon lines

- innisfree Derma Greentea Probiotics line(‘19), illiyoon Probiotics Skin-barrier line(‘19), LABO·H(‘20)
2020-2021

Researches on the segmentation of derma customers' characteristics and its application technologies

Generation 4

  • Integrated approach of sensitivity diagnostics based on AI and Big data
2022-

Research on the formula prediction for hypoallergenic and derma formula using AI technology

2022-2023

Develops AI skin diagnosis platform(Dr. AMORE) for erythema and sensitivity diagnosis