makeup your life is a campaign that offers female cancer patients struggling with sudden changes to their physical appearance due to chemotherapy the ‘knowhows to cultivate their own beauty’.

Pink Ribbon campaign aims to support the health of women by raising awareness on breast cancer and the importance of early detection.

Hope Store is a micro credit program that provides start-up loans to ensure the financial self-reliance of single mothers and bring positive change to the lives of their families.

Beautiful Life supports disadvantaged women, who strive to achieve self-reliance, by helping them find employment through strengthening their capabilities (with customized training per different job types) to reach economic self-reliance and employment-linked programs.

MEET YOUR DREAM is a program where Amorepacific members offer career mentoring and share their skills to teenagers who dream of becoming makeup artists, hair designers, cosmetics researchers, marketers, and designers.

primera delivered mango trees as gifts to the girls in Jamui, India in support of their dreams. As the mango trees grow, so do the dreams of the girls in Jamui and the world.

GREENCYCLE campaign is a further refined eco-friendly CSR campaign of Amorepacific of the various campaigns we implemented before such as our Used Cosmetic Bottle Recycling Campaign.

innisfree’s PLAYGREEN campaign began with the idea that living a green life doesn’t have to be difficult or boring. Together with our customers, innisfree finds and shares fun and easy ways to protect and conserve nature in our daily lives.

innisfree is dedicated to giving back to nature by planting trees together with our employees and customers.

LANEIGE Refill Me campaign joins the meaningful movement in supporting water-stressed countries and preserving water resources so that our lives as well as nature can shine with vibrance.

Our wetlands, home to a vast range of life and the water storage of the Earth, are disappearing over time. primera leads the effort in preserving our wetlands for our beautiful future.

Sulwhasoo strives to reinterpret our beautiful traditional culture with a modern perspective to create a culture where people and culture, and tradition and modernity coexist in harmony.

Amorepacific has been sponsoring Mise-en-scène Short Film Festival since 2002 to promote Korea’s short films and to identify talented up and coming directors.

Amorepacific Foundation supports academic research, education, and culture programs to discover the unknown values of our culture and communicate them with the public.

APMAP (Amorepacific Museum of Art Project) is a public art project by Amorepacific Museum of Art to identify talented new artists and support the development of contemporary art.