Plan various sales strategies to enter new markets and promote purchasing successfully. Based on our understanding of newly entered countries, markets, competitors, and customers, the GTM Strategy team establishes promotional and response strategies, while managing key performance indicators.

Online sales are managed via AMORE MALL, digital marketplaces, or social commerce platforms, while analyzing e-commerce trends and customer purchase patterns to design effective promotional content. Our marketing and sales strategies continuously evolve to adapt to the rapid changes in the digital environment.

At Amorepacific, sales operations are conducted at various offline locations, including department stores, duty-free shops, and flagship stores. Drawing on our field expertise, our Offline Sales Management team develops sales strategies, provides services at the forefront of the market, maintains communication with distributors, and manages our stores.