Create Global Trends
with Customers
MARKETING
Our vision is to become
a globally recognized brand.
We introduce the value of beauty through a profound understanding of the beauty industry, market insights, and innovative strategies to achieve global prominence.
WE MAKE A MORE BEAUTIFUL WORLD
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GLOBAL MARKET EXPERIENCE
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BRAND COLLABORATION
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ANALYTICS AND CREATIVE VISION
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CUSTOMIZED CAMPAIGN
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NEW PRODUCT DEVELOPMENT
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FASHIONABLE CONTENT
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GLOBAL INSIGHTS
REALIZE YOUR DREAM AT AMOREPACIFIC
Just as individuality makes someone special, a brand identity is the key to making a brand memorable and the top choice among consumers.
Yuri Bae, MarketingLEAD GLOBAL TRENDS
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Communications enhance brand image and promote product awareness. Our Marketing Communication team manages various channels, such as advertising, PR, events, and content design, while strengthening customer communication through data analysis.
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The Brand Marketing team oversees new product development from planning and production to launch, continuously improving and analyzing products to meet customer and market demands. Carefully devised short-term and long-term brand strategies drive the brand's continuous growth with our innovative products.
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The Retail Marketing team plans promotion campaigns for retail stores, allowing customers to directly experience our products. Our marketing initiatives incorporate content development, planning for pop-up stores and new spaces, brand collaborations, and exhibitions to create the best customer experiences.