Inspire New Beauty from
an Original Perspective
CREATIVE
We convey stories of Amorepacific brands through a variety of sensory experiences such as color, fragrance, texture, and shape.
As beauty creative specialists, we lead beauty trends and showcase New Beauty throughout the world, inspiring authenticity in every individual.
WE MAKE A MORE BEAUTIFUL WORLD
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ONE AND ONLY
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BRAND STORY
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New
Beauty -
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INSPIRING IDEAS
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SENSUOUS EXPERIENCE
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CLOSER TO CUSTOMER SENSIBILITIES
REALIZE YOUR DREAM AT AMOREPACIFIC
We believe it takes curiosity and the thrill for something we love to explore our creativity.
Yuseok Heo, CreativeMAKE A MORE BEAUTIFUL WORLD
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The Product and Space Design team creates and visualizes design concepts for brand products, containers, packages, visual merchandising, and interiors reflecting our brand identity.
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Our Brand Creative team is responsible for the brand's graphic design, directing visual content, and developing content for sales and marketing, all with the aim to convey the value of beauty and culture.
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Hair and Makeup Artists research and create optimal makeup by analyzing the facial characteristics of global customers and trends worldwide. Our team pioneers beauty trends and new styles and provides customized makeup services.
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By exploring all types of fragrances, from natural to synthetic, Fragrance Masters craft unique and alluring scents that perfectly complement our products. Our team researches and develops fragrances that resonate with customers' sensibilities, enhancing the value of our products.
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Osulloc Tea Sommeliers convey the artistic value of tea by recommending the most appropriate tea for each customer and providing personalized experiences. Our sommeliers design and present tea-related content, such as tea blending, tea pairing, and tea tasting.