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Body care & lifestyle brand that offers happiness through life enriching products

Launched in 2000, total body care brand HAPPY BATH delivers happiness to customers by offering nature-derived ingredients and the delicate, refreshing, and rich scent of nature in its products under the brand’s core value of ‘Happy Moment’. HAPPY BATH offers natural body care products for the whole family by capturing ingredients from around the world with proven benefits for the skin throughout history, such as rose and soapberries.

HAPPY BATH applies its own unique technology, the HAPPY BATH Blooming Scent Technology, to capture the best scent nature has to give in its products. It collects and captures the fragrance of plants at the exact moment it reaches its peak by considering the various factors that impact the oil, such as natural conditions like climate, as well as maturity, time of collection and parts of the plants used.

Since HAPPY BATH ranked No. 1 in domestic sales in the body cleanser category in 2007, it maintains No. 1 market share in Korea’s body wash market to this day. HAPPY BATH, beloved and adored by many, continues to raise its status in the body care market based on proven product competitiveness.

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