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Visual Identity

Corporate Identity

Corporate Identity introduce

These are design assets that visually express the core values and history of Amorepacific.

WORD MARK

The wordmark unites “Amore,” expressing softness and sophistication, with “Pacific,” symbolizing strength and intelligence. Rooted in the concept of “Harmony of Contrast,” it embodies beauty created by balancing dualities — inner and outer beauty, tradition and the future, reason and emotion, and nature and science.

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The Amorepacific wordmark is a distinctive element of our corporate identity. Please use it exactly as provided, without any modification to its color, shape, or clear space.

Color Palette

The two corporate colors of Amorepacific — “Amore Blue,” which evokes a soft, gentle glow like moonlight, and “Pacific Blue,” inspired by the cool, powerful depth of the sea and the stillness of a desert night — exist in perfect harmony.

  • Amore Blue

    #1F5795 C90 M69 Y22 K0 R31 G87 B149

  • Pacific Blue

    #001C58 C100 M100 Y58 K18 R0 G28 B88

  • Black

    #000000 C0 M0 Y0 K100 R0 G0 B0

  • Gray

    #7D7D7D C59 M50 Y47 K0 R125 G125 B125

  • White

    #FFFFFF C0 M0 Y0 K0 R255 G255 B255