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AMOREPACIFIC

Our Moments

Amorepacific has grown by taking the changes of times and crises as opportunities to pursue new innovations.
It has left behind footprints of dreams, passion, sincerity and relentless challenging spirit.
Today, Amorepacific continues to write the history of innovation towards creating a more beautiful world.

Our Moments

Change is a golden opportunity to bring about new innovations. We must not be afraid of change; not be hesitant, but rather enjoy all the change we face today.- Chairman & CEO Suh Kyungbae

Change and innovation are the history of values and visions of Amorepacific

Change is the journey of overcoming challenges and achieving our dream with passion. Innovation is creating success with a faith in the new. Today, Amorepacific continues to build the future of our great dream based on our history of change and innovation marked by dreams, passion, sincerity and relentless challenging spirit.

Being Ourselves

Amorepacific’s founding spirit and great dream have become our precious values and vision. This is the story of us communicating with the world through the beauty we create and the culture of being ourselves.

A Company Creating a Culture of Beauty

As a company leading a culture of beauty, Amorepacific has dedicated to sharing culture and sensibility with a wider audience. This creative pursuit was named Asian Beauty, which became our own distinctive identity.

Tightly Held Hands

The value and respect for great talent is Amorepacific’s growth engine. Members working together with tightly held hands to deliver the value of beauty to our customers and further growing is our true self. Our vision is built with the voices and ideas of those we share our journey with and our endless dedication.

Tightly Held Hands

The value and respect for great talent is Amorepacific’s growth engine. Members working together with tightly held hands to deliver the value of beauty to our customers and further growing is our true self. Our vision is built with the voices and ideas of those we share our journey with and our endless dedication.

Mise-en-scène
Short Film Festival

Mise-en-scène Short Film Festival (MSFF) is one of Amorepacific’s mécénat activities in sharing and communicating culture and arts with the audience. It began with our beautiful commitment in creating a more beautiful world through arts. Mise-en-scène Short Film Festival is the best short film festival in Korea that acts as a gateway to the success of new up-and-coming film directors every year.

The Value of Sincerity and Honesty

Sincerity and honesty that holds wisdom is our value in pursuing beauty. Our faith in the value of an honest drop of sweat and our hearts of wanting to deliver only the best products to our customers represent our own longstanding history of beauty.

The Value of Sincerity and Honesty

Sincerity and honesty that holds wisdom is our value in pursuing beauty. Our faith in the value of an honest drop of sweat and our hearts of wanting to deliver only the best products to our customers represent our own longstanding history of beauty.

Sincerity

Amorepacific’s priority is with its customers. They are our single most important rule. We have been dedicated to research for our customers and have been committed to keeping our promise to them. The sincerity towards our customers is what made us build our relationship with customers as partners in the journey, beyond simply satisfying them with our products and services.

An Unwavering Heart towards Our Customers

Even for just one customer, Amorepacific’s spirit of Total Commitment Initiative based on our dedication of making our customers happy is our proud asset and the foundation of our customer satisfaction management today. We always remember that customers are the reason for our existence as we continue to take a step closer to our customers to this day.

Closer to Our Customers

Amorepacific believes that ‘customers have the answers to all questions.’ The sincerity of Amorepacific, which shares beauty in our everyday life and cares for even the unknown sensibility of customers not only in Korea but across the world through continued research, is our unwavering philosophy of creating a beautiful world and has become our spirit in pursuing innovation.

Closer to Our Customers

Amorepacific believes that ‘customers have the answers to all questions.’ The sincerity of Amorepacific, which shares beauty in our everyday life and cares for even the unknown sensibility of customers not only in Korea but across the world through continued research, is our unwavering philosophy of creating a beautiful world and has become our spirit in pursuing innovation.

Holding the Hands of Women

Our sincerity in returning the love we received from women continues through our CSR activities. Amorepacific spares no support in helping women gain the courage to stand on their own feet and build beautiful lives for themselves, as we continue to cheer for their beautiful lives.

Challenge

Our challenging spirit in dreaming of a world of Asian Beauty and leading as a global beauty leader has continued to this day since the foundation of Amorepacific. The history of challenge and innovation that has changed the world with a beating heart is Amorepacific’s past, present and future.

Technology Born
through Innovation

Amorepacific has never once stopped research and new attempts as Asian Beauty Creator. By endlessly studying and deepening our understanding to propose a new realm of beauty, we integrated our core innovative technologies in ‘Amorepacific Core Solution (APCS)’.

Together and Further

Challenging oneself and innovation can only be fostered by providing members the environment and opportunity to try new ideas. By providing various opportunities to learn and challenge themselves, Amorepacific is dedicated to growing together with its members. Amorepacific – a company that tries new things and grows together – is committed to delivering Asian Beauty to the world with all members.

Together and Further

Challenging oneself and innovation can only be fostered by providing members the environment and opportunity to try new ideas. By providing various opportunities to learn and challenge themselves, Amorepacific is dedicated to growing together with its members. Amorepacific – a company that tries new things and grows together – is committed to delivering Asian Beauty to the world with all members.

What Must Be Done

Like how we reclaimed and cultivated the wastelands and abandoned lands of Jeju into tea fields one step at a time, we knocked on the doors to the global market with our own technology and pride at a time when no one attempted to export. Today, we are building a brand that is well-known and holds value in its name and a brand that will be remembered deep in the hearts by citizens around the world.