Architecture of Amorepacific
Openness, Creativity, Honesty, they share in our values.
To be open, creative, and honest. Together, they are the values that we most cherish.
The architecture of Amorepacific is a place of our dedication to delivering beauty to the world. To be open, creative, and honest. Together, they are the values that we most cherish.
Beauty is made here. I hoped to create beautiful spaces for not only the Amorepacific family but also the larger public. They are spaces created by Amorepacific but are in essence for everybody. For those who share these spaces, they share in our values.
The Power of Place, The Power of Architecture
It is our philosophy to create beauty that integrates emotion and reason, the traditional and the modern, the East and the West, the soft and the powerful, tradition and changes, and all different values. Architecture represents that process and its results. At its best, as the quintessential form of ambition, architecture can reflect a commitment to society as a whole.
Amorepacific’s architecture is a place of innovation that upholds the value of diversity through the journey of communication, research and collaboration and connects the activities of all people dedicated to delivering beauty to the world.
Space governs our thinking. We create architecture centered around people led by our belief that beauty changes the world.- Chairman & CEO Suh Kyungbae
It is about building with a sense of purpose, about architecture as commitment, discipline, and sympathy. It is about vision and a commitment to society as a genuine space where the lives of the people committed to thinking about new beauty unfold.
Building for People
I move forward with the idea that ‘beauty changes the world,’ the essential spirit of Amorepacific. So, our spaces must be beautiful, enjoyed not only by the people who work there but also by those who come to visit. I don’t think there is any other infrastructure that affects the public for as long a period as architecture. We build for the people and it is the people who have ownership of the architecture. We continue to uphold our philosophy of creating architecture that is in harmony with nature and surrounding environment..