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Our History


Laneige, Innisfree and Etude House received Experiential Brand Award 2017&2018.

Laneige, Innisfree and Etude House has been awarded the Experiential Brand Award 2017&2018 by Sunway Pyramid.


Etude House “Life is Sweet” in Sunway Pyramid.

Amorepacific Malaysia officially launched its 5th Global Champion Brand – Etude House with its first flagship store in Sunway Pyramid.


Mamonde brings beauty to bloom in Aeon Bandar Utama.

Mamonde was introduced in Malaysia with its first beauty counter in AEON Bandar Utama. As a result of rapid growth in Malaysia, the total number of employee in Amorepacific Malaysia reached 206 including both office staffs and beauty advisors.


Laneige won AEON’s Softline Highest Sales Growth 2015.

In 2015, Laneige has achieved solid growth and won AEON Softline Highest Sales Growth.


Innisfree brings Natural Benefits
from Jeju to Malaysia.

Innisfree was launched explosively and opened its first boutique in Sunway Pyramid and is now the top Innisfree outlet in Malaysia.


Sulwhasoo, Asian Holistic Beauty brand was launched in Malaysia.

In 2013, Sulwhasoo, the Number 1 luxury cosmetics brand in Korea was launched in Malaysia with its first counter in Parkson Pavillion KL and the second counter in Parkson Gurney Plaza, Penang.


Expansion of Laneige.

Laneige underwent aggressive expansion, and opened a total of 10 beauty counters covering not only Klang Valley and Penang but also Johor and Melaka in the South.


First Laneige counter in North Malaysia.

Laneige expanded its brand presence to Penang with the launch of its counter in Parkson Gurney Plaza. Laneige beauty counters in the Klang Valley grew from 1 to 4.


Establishing Amorepacific Malaysia.

Amorepacific set its first footprint in Malaysia by establishing Laneige’s Department store counter in Aeon Mid Valley with a small workforce of 4 people in the office.