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Promoting Sustainable Consumption

Innisfree's Play Green Festival

Practicing Green Life with Enjoyment, Innisfree's Play Green Festival

‘Play Green Festival’ is part of Play Green, Innisfree's eco-friendly campaign launched in 2014. The festival is a special event for those who enjoy and live a green life.

Under the slogan ‘Less Plastic, It’s Fantastic’, the 2018 Play Green Festival introduced playful activities geared towards reducing the use of plastic in everyday life, including ‘Play Ground’ that offers an experience of alternatives to plastic by playing games protecting the Earth, ‘Upcycling Class’ that provides opportunities to make fashion items using disposed plastic materials, and ‘Green Beauty Class’ that educates participants on cosmetics upcycling with beauty YouTubers.