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Incorporating Sustainability into New Products

Universal Design for All

We develop products of universal design that allows anyone to easily use our products.

Amorepacific Group seeks for a world where everyone can pursue beauty and health. To that end, we develop products of universal design that anyone – regardless of gender, age or disability – can use easily.

In 2018, Ryo added Braille on the containers of 18 new product items, including Hair Strengthener Shampoo, for people with visual impairment to distinguish shampoo from conditioner. Mise-en-scène also added product names in Braille on the containers of 12 new product items, including Pearl Smooth & Silky Moisture Shampoo, in 2018 to help visually impaired consumers to tell different products apart. And in the same year, Illiyoon added product names in Braille on the containers of 3 new product items, including Comfort Rest Goodnight Oil.