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Incorporating Sustainability into New Products

Less Plastic, Better Plastic

We are dedicated to improving plastic materials as part of our activities in using eco-friendly packaging materials.

Plastic is a material that makes our daily life more convenient, but the increasing use of disposable plastics led by an increase in consumption is becoming a huge burden on the environment. Amorepacific Group feels a deep sense of joint responsibility for the environmental impact of plastics and has joined the global movement in reducing the consumption of plastic.

The first step in improving environmental pollution caused by plastic starts with reducing the use of plastic in our everyday lives. Amorepacific Group proposes ‘Less Plastic’, which enables customers to reduce their use of plastic during the entire process from product development to disposal after use. Amorepacific Group also imagines of a world with ‘Better Plastic’, where we leverage the advantages of the material such as light weight and its easy processability, while reducing the negative environmental impact due to resource depletion and low recycling rate.

Products Using Less & Better Plastic

Replacing Microplastics with Biodegradable Particles

Since 2014, Amorepacific Group has removed all use of microplastics from wash-off cosmetics. In 2018, it developed a biodegradable polymer to replace that function and applied it to Innisfree Super Volcanic Pore Clay Mask 2X.

Reducing the Use of Plastic in Packaging

We are minimizing the use of unnecessary plastic by changing the structure of packaging. The design and structure of Iope Super Vital Cream have been revised to save more than 27% of use of plastic compared to the previous version.

Applying Recycled Plastic

Recycled plastic materials reduce the use of oil, which is a depletable resource, and reduce the amount of plastic waste. In 2018, Etude House applied recycled plastics to 28 new products as well as its Double Lasting Cushion.

Applying Plant-derived Plastic

We responded to resource depletion by applying plastic made from plants such as sugar cane to our product containers. In 2018, plant-derived plastic was used in a total of 67 new product items such as Mise-en-scène Super Botanical Shampoo.