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Incorporating Sustainability into New Products

Hera's Pink Ribbon Limited Edition

Hera's Pink Ribbon Limited Edition

Hera is the main brand that sponsors the ‘Pink Ribbon Campaign’, which delivers a message of positivity and love to women, while shining a light on the importance of breast self-exam and early screening. It releases Pink Ribbon Limited Edition every year.

In 2018, Hera unveiled its limited edition applying pink ribbon design onto the packaging of three steady sellers – Magic Starter, Rouge Holic and Sensual Tint. The ‘Pink Ribbon Limited Edition’ was offered at Hera stores in department stores nationwide, through Amore counsellors and Amorepacific Mall. Part of the proceeds was donated to Korea Breast Cancer Foundation for the healthy lives of women.