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Delivering Positive Influence on Society

Beautiful Life Campaign

Amorepacific Group supports women in socially vulnerable groups achieve financial independence through employment.

Beautiful Life is a corporate social responsibility program launched in 2008 managed with the designated donation made by Amorepacific Group to the Community Chest of Korea. The program helps disadvantaged women (from multicultural families, North Korean defectors, single mothers, senior citizens, youths from children’s homes) across the country achieve economic autonomy, providing support for them to find employment through technical training and mentoring.

Along with support programs through designated contributions, Beautiful Life also organizes open calls to expand the scope of beneficiaries such as to small organizations helping women in need. In 2018, 474 women received training and support in obtaining certificates required to find jobs. Among the beneficiaries of Beautiful Life 2017, 60.1% and 29% of women found employment through designated contribution and support through open call, respectively.