Beyond Flower - Korean Native Plant Book
Amorepacific published <Beyond Flower>, a book about native Korean plants used as cosmetic ingredients with 100 miniature drawings of flowers indigenous to Korea. This illustrated compendium of native Korean plants reveals Amorepacific’s deep affection for plants that has been passed down since the company’s founding. As such, the book is designed to record, preserve, and spread the value of native Korean plants as widely as possible.
To make the book, Amorepacific Museum of Art undertook a miniature-painting project in association with Song Hoon, the first-generation Korean miniaturist. After travelling all over the country to seek out medicinal plants indigenous to Korea, he completed 100 paintings. In February 2015, his works were published as an illustrated book. Each painting depicts the plants’ detailed structures and shapes with a sense of harmony between scientific objectivity and artistic subjectivity that photos seldom deliver.