The Journey of ARITA
The Journey of ARITA
The book shares the story of how Amorepacific created ARITA Typeface for 16 years in collaboration with graphic designer Ahn Sang-soo and 15 typographic designers. The Journey of ARITA takes a deep dive into the entire journey of how the corporate typeface was born, the story behind the design and use cases through a series of interviews with 14 designers. The book also holds everything related to the typeface from records and photos of the development journey to products and books that use ARITA typeface. It is rare to see one typeface branch out into several languages and then refined overtime. The Journey of ARITA is, therefore, a meaningful record in the history of Korean alphabet (Hangul) typography.