Holistic and harmonious skincare inspired by traditional Asian wisdom, cultivating balanced beauty both inside and out
Sulwhasoo is named for the exquisite allure of winter blossom springing forth in the snow. Its delicate and resilient vitality echoes with Sulwhasoo’s core philosophy of traditional Asian wisdom which enhances skin’s self-recovery by harmonizing contrasts and creating balance in and out. Following the birth of ABC Ginseng Cream in 1966, Sulwhasoo was created as holistic beauty brand based on Asian medicinal herbs such as ginseng. Today, its comprehensive skin solutions address problems at their roots, using modern science to rediscover thousands of precious ingredients known in Asia for centuries. As the first Korean beauty brand to mark 1 trIllion KRW in annual sales, Sulwhasoo is rewriting the history of Korean cosmetics industry. The most iconic and best-selling Sulwhasoo products are First Care Activating Serum EX, Snowise Brightening Serum, and Concentrated Ginseng Renewing Cream EX.
JAUM Balancing Complex™
JAUM Balancing Complex™ is Sulwhasoo’s unique, original ingredient formula designed to treat skin imbalances, based on a mixture of five oriental plants – peony, solomon’s seal, Sacred lotus, white lily and adhesive Rehmannia. They were carefully selected among 3,000 different medicinal herbs used in traditional Korean medical practices that have been handed down for thousands of years. We tested numerous times to find that the ingredients are most effective after 18-hour decoction and developed various blending methods to maximize their efficacy to complete the perfect JAUM Balancing Complex™.
Ginseng is highly esteemed in Korea and across Asian cultures, where it is known as the miraculous medicine. Ginseng is known for strengthening the immune system, increasing vitality, and fostering overall good health. Applied to the skin, the saponin –a uniquely effective ingredient in ginseng- has powerful anti aging properties. Through ginseng research for almost five decades, Sulwhasoo identified effective ingredients in the ginseng plant, from the root to the berries, and are conducting ongoing research to maximize ginseng’s benefits for the skin.
Sulwhasoo developed the Bio-Conversion Technology™ to transform the saponin into two active compounds called Compound K and Ginsenocide F1 which have smaller soluble molecular weights and can be absorbed into the skin. The Concentrated Ginseng Renewing Cream EX developed through this technology contains more active saponin compounds compared with other ginseng-based cosmetics thus, provides amazingly effective skin-regenerating benefits.
Ginsenisphere™ is a unique capsulized ginseng ingredient that is the result of Sulwhasoo’s 50 years of extensive research into ginseng. The capsule is comprised of Macro Ginsenisphere™ which can actually be seen and Micro-Ginsenisphere™ which is much smaller and invisible to fortify the skin’s elasticity and deliver nutrients deep beneath the skin's surface.
Years of studying Korean herbal medicinal cosmetics
Korea’s first trillion KRW annual sales beauty brand (2015)