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mise-en-scène

Experience hair advancements engineered by the pros and perfected for you

Mise-en-scène is a stylish hair cosmetics brand with the philosophy of directing customers’ hairstyles and personal images close to perfection.

The brand’s name, Mise-en-scène, is a French term meaning arrangement of a scene. In modern theater and film, it refers to aesthetic directing that carefully considers characters, makeup, lighting, background and even the movement of a camera. As the main actor in a movie changes styles depending on roles, Mise-en-scène helps customers enjoy new styles against fear and hesitation and develop their own personal styles.

Mise-en-scène offers a wide array of products for perfect styling desired by customers as well as the products for premium touch and care for healthy hair while providing tailored solutions for different types of hair problems. Since the launch of the brand focusing on hair-dye products, Mise-en-scène has continuously expanded the scope and power of the brand by rolling out cleansing, hair-growth, styling and men’s skincare products one by one.

Mise-en-scène will introduce diversified and segmentalized products that meet diverse expectations and requests of customers to cement its position as Korea’s representative hair cosmetics brand without a doubt.

by Numbers

2000

Brand launch year

50 million+

No. of cumulative sales
(based on Perfect Original
Serum as of 2018)

1

Ranked 1st in domestic hair serum for 9 consecutive years
(source: Nielsen as of 2018)

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