Contemporary Seoul Beauty
Here, Now, Myself

HERA is a contemporary Seoul beauty brand with a mission of paying close attention to the dynamic beauty of Seoul and reinterpreting its key aspects to help customers find their true selves and ultimately spread those values across the world.

The core of HERA’s pursuit of beauty lies within the authenticity of oneself. The brand has sought to lead its generation, offering fresh interpretation and boldly experimenting in its journey to evolve the beauty of the SEOULISTA in each and every way.

The key to the beauty of the SEOULISTA is an optimistic and proactive attitude. Keeping up with the fast-paced city, the SEOULISTA is open to all possibilities and impose little limits to what they can achieve. Such openness and flexibility allows the SEOULISTA to recreate their very own version of elegance.

In order to guide diverse individuals to discover and expand their inherent beauty, HERA offers a portfolio of base routines that enhance authentic elegance, as well as carefully designed color spectrums and textures with simple and easy application.