The Artisanship of Beauty, Amorepacific
Amorepacific is the flagship brand of the parent company, Amorepacific. It was launched in 2002 with the goal of delivering the essence of Asian Beauty to the global market. Its core value is the commitment and philosophy of founder Suh Sungwhan(pen name Jangwon) to beautify women across the world through Asia’s botanic heritage.
Following its brand identity of ‘delivering the secrets of Asian botanical ingredients found in the eyes of Asian with the best state-of-the-art technology full of creative artisanship’, Amorepacific has continued research to deliver the best ingredients found in clean green tea gardens and Asian botanicals full of vitality at each season to the skin perfectly with cutting-edge technology.
Amorepacific is currently growing into a global luxury brand in core markets of global beauty trend, including the U.S., Canada and Hong Kong. It delivers ‘timeless beauty’, a beauty beyond time, to women worldwide.
Four season green tea
Amorepacific owns green tea gardens on Jeju – a place of clean and pure nature – and carefully selects the most precious ingredients. The first-harvested green tea from the Jeju tea gardens are arefully hand-picked and trimmed one leaf at a time during a short period from Cheongmyeong (Day of Pure Brightness) or April 5 to Gogu (Day of Grain Rain) or April 20 at the break of day when the most clean and pure spirit flows.
Out of all the plants discovered until now, bamboo sap holds ingredients most similar to water contained by the human body. It is the most accepted form of moisture by the human body. Amorepacific manually extracts bamboo sap one drop at a time on a special day that does not rain near Dano (the day that falls on the 5th day of the fifth month on the lunar Korean calendar) from sunset to sunrise by cutting the second internodes of 2 to 3-year-old bamboo trees.
Red ginseng extract
Ginseng, which holds the energy and strength of the land, was acknowledged for its special benefits in Ancient Asia. To obtain these special benefits Amorepacific extracts the ingredients from Korean red ginseng, which is rich in nutrients, and applies Amorepacific’s own technology to further enhance its efficacy.
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