Corporate Identity introduce
Corporate Identity reflecting the harmony between inner and outer beauty, traditions and the future, and reason and sensibility.
The ABC symbol is a combination of three first letters of ‘Asian Beauty Creator’ which is Amorepacific’s long-held vocation. The ‘thumb up’ design with a heart shape at the bottom represents Amorepacific pursing to be No.1 in delivering beauty and love.
The mix of camellia flowers and green tea leaves in a circle represents the harmony of differences which is the Amorepacific’s core philosophy and its vision to make the world a more beautiful place.
The soft, sophisticated, and feminine image of Amore meets the strong, entrepreneurial, and masculine image of Pacific in ‘Amorepacific’ to express the perfect harmony of contrasting qualities: - inner beauty with outer beauty; traditions with the future; emotion with reason; and nature with science.